Understanding market need and benchmarks for those needs In the early stages of a new venture, a founder should assess the market need and any standard benchmark availability for their product or service, It will immensely help them to identify the existence of either or both and how they change over time. Once their existence is established it…

why every startup needs to know the lesser-known backstories When starting a new business, it’s easy to focus on the most obvious sources of revenue, such as selling a product or providing a service. However, it’s important for founders to remember that there may be other, less obvious ways to…

Image : Jametlene Reskp One of the startups where I knew the founders well, had been struggling for months to gain traction with its original product. Despite numerous iterations and marketing efforts, sales remained stagnant and the team was running out of ideas. In a team meeting, it was suggested…

This is part of the series of articles on TAM, SAM and SOM shared earlier. What is it? SOM measures what a startup can become Market share measures what a startup is. We discussed SOM earlier. Market share is a measure of the percentage of a market that is served by a particular…

A startup statistic for all founders You read about TAM and SAM earlier. This is in continuation with the previous discussion. The serviceable available market also known as the Serviceable addressable market (SAM) represents the total market that is available to a startup, while the serviceable obtainable market (SOM) represents…

Don’t let your prime assets turn into a liability. Trust can have a significant impact on the success of a start-up: Gain and retain customers. Customers are more likely to do business with companies that they trust, and trust can also lead to increased customer loyalty and repeat business. Attract…

demystifying startup statistic It is a part of TAM the article on that can be reached here It is akin to discovering a smaller and specific niche of the market by looking at specific customer segments be it by age, gender, demographics, geography, income etc and then having a mechanism…

Now think execution! It is not about having ideas, it is about flawless execution!! Great idea + bad execution is a bad idea: An executed idea is visible. A poorly executed idea lacks extended visibility and only gives confidence to naysayers. It still lays the foundation for others to. dissect…

Founders occasionally are exposed to Shinyites: how to understand and remedy it ! AI generated image: courtesy — NightCafe Recently when I was having a conversation with a founder, I was very impressed with his enthusiasm, and his ability to add array features to the product. Equally, he was, like…